Don't start a new animation project before learning these tips
The Explainer Video: EXPLAINED. Everything you need to know plus practical tips to ensure your next explainer video is a success.
What you’ll learn:
What is an explainer animation
Industries that benefit from animation
Practical tips to ensure your next explainer animation is a success
An explainer animation is a short, animated video that explains a company, concept, product, or service clearly and engagingly. Also referred to as homepage, about us, or company overview video, businesses, organizations, and individuals often use animated explainer videos to introduce and promote their products or services to a wide range of viewers.
Here are a few common industries that benefit from explainer videos:
Healthcare & Medical
Startup & Corporate
Technology & SaaS
Here is everything you need to know as well as a few valuable tips to consider to ensure your next explainer video is a success:
Start with a clear script. A clear, concise script is the foundation of a good explainer video. Make sure you know what message you want to convey and organize your ideas in a logical order. A compelling explainer video typically includes four core elements: problem, solution, features and key benefits, and how the solution works. Follow this format to ensure your message is easy to follow. Our tip: emphasize key benefits when talking about the solution
Keep it concise. No matter the subject, an explainer video should give viewers a clear understanding of what you do and a desire to take the next step. Our tip: less is more - a great explainer video should typically be two minutes or less. Our tip: aim for a word count of 200-350 words - leave out unnecessary adjectives or wordy sentences - read your script out loud to gain an idea for how it presents
Emphasize design. Engaging visuals can go a long way. Paired with intelligent messaging, strong art direction and visuals will help illustrate your message. Effective explainer animations use a variety of visual elements, such as infographics, charts, and characters, to reinforce their message. Our tip: concept art, storyboards, and animatics are great ways to communicate your vision early on in the creative development process
Include a solid call to action. Don’t leave your viewers wondering what to do next. Instead, encourage your viewers to take specific action, such as visiting a website, signing up for a newsletter, donating to a cause, or purchasing a product.
Test and refine. Once your video is complete, it’s crucial to test it and get feedback from your target audience. Continually testing your videos can help you identify areas that need improvement and ensure that your video is as effective as possible. Consider this: while views are great, it’s important to track other metrics, such as engagement (how much of the video viewers watch) and conversions (desired actions taken after watching the video). Before creating a video, it’s a good idea to set specific goals and a plan for tracking them, as this will help you measure the success of your video and make any necessary adjustments.
Fig. 1 - explainer video call-to-action
Animated explainer videos are typically characterized by their concise and informative nature and the use of visual elements such as characters, graphics, and animation to illustrate complex ideas in a more accessible and engaging way. Overall, a good explainer video can be a valuable asset for a business, helping to communicate complex messages, engage its audience, and drive conversions.
By following these tips, you can create an effective explainer animation that communicates your message and engages your audience.
Need help with your next animation project? We’d love to learn more about your goals and would be delighted to chat!