Today, businesses rely on creative content to connect and communicate with their audience. Whether you're explaining a product, service, or big announcement, brands utilize video content to advertise, drive awareness, and engage with customers online.
Animated explainer videos are an effective way to engage with customers and increase conversions. They can quickly and easily explain complex topics, making them ideal for product and service explanations. If you're looking to invest in animated explainer videos, there are a few key elements to consider.
Here are a few of our top tips when starting a new animated project:
First, you need to create a compelling narrative. The story should be engaging and informative and focus on the problem and how your product or service solves it. Beautiful animation paired with intelligent messaging will help you stand out. Not only can animation help communicate complex ideas in an easy-to-understand way, but a great animated video makes your message more interesting, engaging, and memorable.
Second, you need to use a professional production team. Cheap online offers and services can be enticing. However, this often can lead to a waste of time and resources as the final product is less than desirable, and you'll end up starting over anyways. Investing in high-quality animation and sound design will ensure that your explainer video looks and sounds professional.
Third, you need to develop a comprehensive strategy for how to use your animated video. You'll want to consider where to post it, how to promote it, and how to track its performance.
Animated explainer videos are an invaluable tool for businesses looking to engage with their audience and increase conversions. There's a lot to consider. Investing in the right tools and elements can ensure that your explainer video is effective and successful.
Need help with your next project, have questions about animation, or simply want to chat? Hit us up. We'd love to connect with you.